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Jennica Smith is an accomplished marketing professional with extensive experience in the sports industry. Currently serving as Senior Director of Product Marketing for the National Football League (NFL), Jennica leads innovative strategies in direct-to-consumer marketing. Prior to joining the NFL in September 2023, Jennica spent over 15 years at Electronic Arts (EA), progressing through various roles, including Director of Brand Management for the American Football Business, where strategic brand development and consumer acquisition for EA SPORTS Madden NFL and College Football were key responsibilities. Jennica's career also includes positions in public relations and marketing within the sports sector, starting with internships at the Orlando Predators and Orlando Magic. Jennica holds a Bachelor of Science in Journalism from Bowling Green State University.