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Vladislav Lazarov is a seasoned professional in digital product management with a robust background in overseeing digital strategies, particularly within the sports and fashion industry. Currently serving as the Global Senior Director of Digital Products at adidas since April 2015, Vladislav has demonstrated strategic leadership in consumer engagement, loyalty programs, and web3 initiatives, notably for the adidas CONFIRMED app. Previous roles include significant contributions to mobile commerce, product development for high-demand launch platforms, and innovative circular business models. Vladislav holds a Master of Science in Computer Science from the Technical University of Munich and has gained substantial experience through various technical and managerial roles, including at CaperWhite GmbH, Technische Universität München, BMW, and Nokia Siemens Networks.