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Kevin Choi is an experienced market research professional currently serving as the Market Research Manager at Nexon America since February 2023, where responsibilities include managing gaming industry research efforts to inform strategic decision-making. Previously at MarketCast, Kevin functioned as a Research Manager, providing global campaign measurement insights for YouTube across various markets. Prior to that, Kevin held the position of Market Research Manager at Ipsos, focusing on custom quantitative research projects for the financial industry. Kevin also served as a Senior Research Analyst at Super Deluxe, contributing to engaging content for creative youth, and worked as a Marketing Researcher at the Korea Advanced Institute of Science and Technology. Kevin holds a Master's degree in Management Engineering in Marketing from the Korea Advanced Institute of Science and Technology and a Bachelor's degree in Marketing from the University of California, Riverside.