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Guillermo (Willy) Rotstein is a seasoned professional currently serving as Chief Commercial Officer at Nexite since January 2019, focusing on digitalizing physical retail with a cutting-edge battery-less IoT tag. Prior to this, positions included Strategic Advisor for Market Expansion and VP Customers and Sales at ciValue, a data monetization platform for retailers, as well as a Strategic Advisor for Sales, Services, and Customer Success at HALO DIGITAL, specializing in IIoT for manufacturing. Rotstein's extensive background also includes leadership roles at Revionics as SVP EMEA, Oracle as Senior Director for EMEA Sales Consulting & Business Development, and earlier roles at Profitlogic and i2. Rotstein holds a PhD in Optimization from Technion - Israel Institute of Technology and a degree in Chemical Engineering from Universidad Nacional del Sur.