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Sarah Gooding has had an extensive work experience in the media and events industry. Sarah began their career as a Sales Executive at Haymarket Media Group in 1997. Sarah then worked at International Centre for Business Information as Director of Sponsorship Sales from 2001 to 2003. Following that, they joined Euromoney Institutional Investor as Conference Director for the Propinvest Series from 2002 to 2006. Sarah then joined Worldwide Business Research as a Senior Conference Producer from 2006 to 2008, and later became the Commercial Director from 2008 to 2009. Sarah then moved to Russell Publishing, where they served as the Head of Content and Conferences from 2009 to 2016. Currently, they hold the role of Head of Conferences at Newton Media Group, which they started in December 2016.

Sarah Gooding has a Bachelor of Laws (LL.B.) with Second Class Honors, Upper Division (2.i) from Middlesex University. Sarah also attended Mill Mount Grammar School for Girls, although the specific degree or field of study is not mentioned. Furthermore, they completed the Legal Practice Course at The University of Law.