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Melanie Hingher is an experienced professional currently serving as the Manager of Partnership Services for Villanova Sports Properties at Playfly Sports since March 2022. In this role, Melanie is responsible for developing and executing strategic marketing initiatives for brands and agencies, overseeing contract renewals, and managing over 80 corporate partner accounts. Previous positions include Partner Services Specialist at Villanova University and Athletic Marketing Assistant at Fairfield University, where Melanie contributed to communications and promotional programs. Melanie holds an MBA in Marketing Analytics from Fairfield University and has a background in athletics, having managed a demanding schedule as a member of the Fairfield University Women's Soccer Team and participated in the NCAA Student Athlete Advisory Committee. Additional experience includes a Sports Information Intern role at Long Island University, assisting with the transition to NCAA Division I.