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Kyle Parrish has a diverse work experience in the field of audience insights and media research. Kyle has worked at NASCAR since 2013, starting as a Media Research Manager and progressing to Senior Manager, Director, and eventually Senior Director of Audience Insights. In 2024, Kyle assumed the position of Managing Director, overseeing audience insights at NASCAR. Prior to joining NASCAR, they worked at The Nielsen Company for over a decade, holding various roles such as Regional Sales Manager, Sample Coordinator, Nielsen Representative, and Analyst.

Kyle Parrish attended Winthrop University from 1999 to 2003, where they earned a Bachelor's degree in Music and Political Science.