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Yousra Khal Laayoun is an experienced E-commerce Product Owner currently employed at New Look Vision Group since April 2021, following a role as E-commerce Manager at YM INC. from April 2019 to March 2021. Previous positions include E-commerce Project Manager at Suzy Shier, E-commerce Online Merchandising at ALDO Group, and E-commerce and Digital Marketing Specialist at Whiteland.com. Initial experience in the industry was garnered as a Merchandiser at Groupe Corwik and as a Sales and Marketing Representative at Se Ce Apparel Co. Ltd. Yousra holds a Bachelor of Commerce in International Business from Concordia University and has furthered education with certifications in Search Engine Optimisation and Google Analytics from Dawson College. Additionally, Yousra completed an AEC in Fashion Marketing at Collège LaSalle, Montréal.