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Cassandra Ljungdal is a seasoned professional with extensive experience in product content management and optimization. Currently serving as Product Owner & Content Specialist at Royal Design Group Holding AB, Cassandra has focused on enhancing website user experience through optimized product content and keyword analyses. Prior experience includes the role of Product Content Manager, where responsibility was to create high-quality product content for an e-commerce platform, and Web Content Specialist at Proffsmagasinet Svenska AB, where Cassandra managed and published product content with an emphasis on SEO. Early career experience includes a position at Sony Music Entertainment as Blogger & Fansite Manager, driving traffic through SEO-focused content, and serving as Competitive Swim Team Head Coach at Trelleborgs Simsällskap. Cassandra holds an upper secondary qualification in Economics from ProCivitas and furthered education at Malmö University.