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Ian Fitzpatrick is a seasoned marketing professional with extensive experience in global marketing and brand strategy. Currently serving as the Senior Global Marketing Director for Performance at New Balance since June 2018, Ian leads marketing initiatives across various sports categories. Ian has held several senior roles at Awesome Foundation, including Global Senior Director of Brand Strategy and Operations, and previously served as Chief Strategy Officer at Almighty, focusing on experience strategy for notable clients. Earlier career achievements include roles at Euro RSCG, where Ian managed a team creating award-winning digital content, and Mattel, where Ian contributed to interface design for digital properties. Ian holds an MBA from the Questrom School of Business at Boston University and an undergraduate degree from Davidson College.