ÂÜÀòÂÒÂ×

Nidhi Punmia is a seasoned brand manager with significant experience in marketing and brand strategy. Currently serving as the Brand Manager - Rewards at CRED since April 2021, Nidhi previously held the role of Brand Manager at Nykaa, where responsibilities included managing marketing inventory and enhancing user experiences across categories. Prior experience includes a marketing internship at Bliss Club, focusing on social media strategies and brand launch initiatives. Nidhi's foundational experience in research includes a Senior Research Associate position at LEAD at Krea University, concentrating on digital economies and consumer behavior. Academic credentials include an MBA in IT and Marketing from the Indian School of Business and a Bachelor's degree in Economics from Stella Maris College.