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Willka Ficapal Lamoglia is a seasoned marketing and business development professional with extensive experience in various roles within leading companies. Currently serving as Co-Founder and CMO at beder since October 2021, Willka has established brand positioning and leads a marketing team. In addition, Willka advises projects and entrepreneurs at Netmentora Catalunya. Prior experience includes a significant tenure at Westwing Home & Living Spain, where Willka held multiple managerial roles, successfully closing key partnerships and driving substantial sales growth across various categories. Educational background includes an Executive Master in Marketing & Sales from Esade and a degree in Business Administration from IQS Barcelona.