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Lorenzo Viganò has over 25 years of work experience, with a diverse range of roles in the beverage industry. Lorenzo started their career in 1994 as a Brand Manager at HEINEKEN. Lorenzo then served as a Project Leader and Category & Retail Franchising Manager before being promoted to Trade Marketing Manager. In 2004, they became the Managing Director & Amministratore Delegato of Dibevit Import, a sister company of Heineken. In 2006, they joined Heineken Italia SpA as the Sales Director. In 2012, they moved to Nestle S.A. and served as the Italy Market Director for Super Premium Beverages. Lorenzo then held various leadership positions at Nestle, including Country Manager Italy & Malta and AVP - Head of Beverage EMENA. Currently, they are the Managing Director of Nestle Professional in Turkey. Throughout their career, Lorenzo has managed multiple brands and has been responsible for strategy, P&L, and business transformation.

Lorenzo Viganò has a diverse education history. In 1988, they obtained a degree in Public Relations from IULM University. In 2003, they pursued a Business degree at INSEAD, specializing in HIMAC. In 2009, Lorenzo attended the High Talent Leadership Program at Harvard Business School. In 2010, they focused on Market Driving Strategy at London Business School. Additionally, in 2012, they completed the Nestle' Leadership Program also at London Business School.