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Aaron Gonzalez is currently a Senior Retail Shopper Marketing Specialist at Nestlé Nespresso SA since October 2022. Prior experience includes serving as Market Area Visual Manager at Marimekko, where responsibilities involved interpreting global merchandising directives, supporting wholesale clients, and conducting store visits for training and feedback. Previous roles include Visual Merchandising Manager at Poketo, where Aaron developed visual merchandising guidelines and collaborated on omnichannel storytelling, and West Coast Visual Merchandising Manager at Marimekko, focusing on localizing visual directives. Earlier experience at Crate and Barrel as Visual Merchandising Lead involved designing engaging marketplace displays and implementing creative merchandising techniques. Aaron holds a Bachelor's degree in Music Education from Chapman University.