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The Marketing and Brand Management team at Nespresso is responsible for developing and executing innovative marketing strategies that enhance brand visibility and drive customer engagement both in the B2B and B2C sectors. This team oversees product marketing, digital engagement, corporate communications, and sustainability initiatives, while also managing global brand campaigns and consumer loyalty programs. By leveraging market insights and data analysis, they aim to create a cohesive brand identity and elevate the overall customer experience across all touchpoints.