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Luca Matarazzo

Case Study ($115k+ revenue generated during BFCM, November) at Negrini Cases

Luca Matarazzo began their work experience as the owner of Grow Pronto in 2022. In this role, they generated millions of dollars in revenue for their portfolio of brands and focused on helping direct-to-consumer e-commerce businesses achieve an additional 30% revenue through lifecycle marketing.

In the same year, Luca also worked as a case study for Negrini Cases, Menorah.net, Flying Point Apparel, and Essential Sequential. In these roles, they generated significant revenue for each company during specific periods and achieved various milestones, such as adding $25k in monthly recurring revenue within 2 months or $80k in additional campaign revenue in 60 days.

Before that, in 2019, Luca was the owner of Toronto Snkr Shop, an Instagram shop specializing in sneakers and apparel. With strategic partnerships, giveaways, and paid advertising, Luca grew the shop's recognition and sales, connecting people with the apparel they desired. By the end of their tenure in 2022, Toronto Snkr Shop had amassed 5,000 followers and achieved over 3,000 sales across all provinces in Canada.

Luca Matarazzo pursued their education at the Schulich School of Business - York University from 2019 to 2023, where they completed their Bachelor of Business Administration (BBA) degree with a specialization in Marketing. Additionally, in 2019, they obtained a Certificate of Participation in Entrepreneurship/Entrepreneurial Studies from Niagara University.

In terms of additional certifications, Luca obtained the Deliverability Certified, Klaviyo Partner Certification, and Klaviyo Product Certificate from Klaviyo in May 2023.

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