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Barr, a digital/e-commerce veteran, most recently helped lead, as Group President at Ritchie Bros., a global leader in the sales of used industrial equipment with transaction value of $5.3 billion, a successful digital transformation that expanded the 60-year-old company’s offerings from its core onsite auctions to a full array of onsite and online formats, enhancing the value proposition by giving customers unprecedented choice of ways to buy and sell. He led the company’s global marketing, technology and online product teams, ran its online businesses and helped the company launch new offerings in asset management software.