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Geoff Wills has a diverse work experience spanning over two decades. Geoff currently holds the position of Sr. Director, Marketing and Brand Strategy at Nature's Way since January 2022. Prior to this, they worked at Nature's Way Canada for a significant period, starting as a Director of Marketing in May 2015 and eventually progressing to the role of Vice President Marketing, Canada in April 2019. In this role, they were responsible for developing and leading the growth strategy, brand management, new product development, and directing innovation processes. Geoff also served as the Senior Director, Omega-3 and Innovation at Nature's Way Canada from September 2018 to January 2022.

Before their tenure at Nature's Way, Geoff worked for Ascenta Health as the Director of Marketing from 2012 to 2015 and as a Marketing Manager from 2010 to 2012. Prior to that, they held roles at Extreme Group as an Account Director from 2006 to 2009 and as an Account Manager from 2005 to 2006. Geoff's early career includes a role as a Marketing Specialist at Manulife from 2001 to 2004 and as a Customer Service Coach at Medavie Blue Cross / Croix Bleue Medavie from 1998 to 2001. Overall, Geoff's work experience reflects their expertise in marketing, brand strategy, innovation, and leadership roles across various industries.

Geoff Wills completed their undergraduate education at Mount Saint Vincent University from 1991 to 1995, where they received a degree in Public Relations. Additionally, in the same year, they completed a certification program in Business and Marketing at Saint Mary's University.