Hamza BELHOUARI is a seasoned marketing professional with extensive experience in brand management and innovation across various industries. Currently serving as Senior Hydration & Advanced Hydration Category Manager for Africa at The Coca-Cola Company, Hamza has previously held roles including Innovation Manager and Brand Manager for Coca-Cola TM and Stills in Morocco. Prior to this, Hamza worked at Unilever from 2015 to 2019 as a Senior Brand Manager focusing on Oral Care and Skin Cleansing, where significant contributions included managing top brands and developing marketing initiatives. Additional roles include M&A Analyst at UBS Investment Bank and Marketing & Strategy Consultant at Simon-Kucher & Partners. Hamza holds a Master’s degree in Finance from EDHEC Business School and completed a Marketing Foundation course at Unilever Netherlands.