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Cristina C. currently serves as a Business Insights Manager at Natra, a position held since March 2022, following a nearly nine-year tenure at Pernod Ricard where Cristina worked as a Global Shoppers, E-Shoppers & Travelers Insights Manager and a Commercial Strategic Planner. Previous roles include Client Executive at TNS Spain, Market Research Analyst at GfK, Brand Manager Assistant for Minute Maid at The Coca-Cola Company, and Industrial Designer for Balay at BSH Home Appliances Group. Cristina's educational background features diverse degrees in Marketing, Brand Management, Business Administration, and Industrial Design engineering from esteemed institutions including IESE Business School and Universidad Autónoma de Madrid.