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Helsa Devina is an experienced Senior Brand Manager at Perfetti Van Melle, specializing in the Chupa Chups brand since July 2021. Prior to this role, Helsa served at PT Frisian Flag Indonesia from June 2011 to June 2021, progressing through various positions including Brand Manager, National Key Account Manager, and Jr. Key Account Manager. Helsa's accomplishments include winning the Best Supplier Award at Hypermart, piloting joint business plans, and developing multiple successful promotional and category strategies that resulted in significant sales growth. Helsa began their career with a Management Trainee position at Frisian Flag Indonesia after earning a degree in Pharmacy from the University of Indonesia.