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Anna Christoforou is a seasoned professional in customer and employee experience, currently serving as a Senior Advocate and Customer and Stakeholder Engagement partner at National Grid ESO. Anna has previously operated as a self-employed consultant, focusing on customer experience, employee experience, consultancy, advisory services, and culture development. With a strong background in experience consulting, Anna held senior positions at Medallia and Alida, providing advisory services in customer and employee experience. Additionally, Anna served as a Customer Success Manager for Premier CX, specializing in customer experience, voice of the customer, and user experience consulting. Anna earned a Bachelor of Arts in Surface and Textile Design from Staffordshire University between 2005 and 2009.