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Karl Baer currently serves as the Senior Vice President of Sales for LaCroix Sparkling Water at National Beverage Corp., a role held since April 2016. Prior to this position, Karl Baer was the Vice President of National Accounts. Additionally, Karl Baer has experience as the Director of Sales and Marketing at Jasper Wyman & Son, showcasing a strong background in sales leadership and marketing strategies within the beverage industry.