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Lauren O'Donovan is an accomplished Ecommerce professional with extensive experience in digital marketing and ecommerce management. Currently serving as the Head of Ecommerce at National Beauty Distribution since November 2024, Lauren oversees a diverse range of teams and strategies across several prominent beauty brands, including K18, Bare by Vogue, and Color Wow. Prior to this role, Lauren held positions such as Ecommerce Manager at Sculpted by Aimee, where responsibilities included managing Shopify stores and implementing key projects, and served as Ecommerce Growth Executive and Client Success Manager at StudioForty9. Additionally, Lauren was the Head of Digital Marketing & E-Commerce at NRG Store and Sea Box Energy. Educational credentials include a Bachelor's degree in Business from Munster Technological University and ongoing studies in Digital Marketing.