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Martin Matak is the founder and president of VERT, a company that specializes in retail advertising. Prior to starting VERT, Martin worked for Zimmerman Advertising and AGA Retail. At Zimmerman Advertising, Martin served as the VP, Chief Client Officer Automotive. In this role, they were responsible for leading the automotive division of the company and overseeing all client relationships. After leaving Zimmerman Advertising, Martin started their own company, Mayfonk, Inc., which was later acquired by VERT.

Martin Matak has a BS in Advertising from the University of Florida. Martin also has certification from VERT technology in VERT technology.

Some individuals on their team include David Gil - Chief Sports Scientist, Jon Mitts - CTO.