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Diana Krumina is a seasoned professional with extensive experience in e-commerce and marketing management. Currently serving as Regional Manager for Eastern Europe at Myprotein since November 2020, Diana is responsible for managing pricing strategies, optimizing growth across diverse markets, and overseeing profit and loss activities. Previously held positions include Ecommerce Manager for the Baltics and Poland and Country Executive, where responsibilities encompassed managing partnerships and driving trading initiatives. Diana's career began as a Junior Account Manager at Public ID Riga, followed by roles as Assistant Account Manager, where analytical tools were utilized to drive campaign performance. An academic background includes a Master's degree in Management from The University of Manchester and a current apprenticeship in Data-Driven Professional at Imperial College London.