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Sander van Daalen is an experienced professional who currently serves as the Country Manager Netherlands at Lemonaid & ChariTea and the Owner of Keuken VanDaalen. With a background in International Business and Management, Sander has held various senior roles at British American Tobacco, where Sander successfully introduced Next Generation products to the Dutch/Belgian market and led teams in Shopper Marketing, Deployment, and Key Account Management. Passionate about the culinary world, Sander ventured into the kitchen as a self-employed owner, fulfilling a lifelong dream.