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Paola Cassotta is a seasoned professional with extensive experience in brand management and market research. Currently serving as Senior Brand & Communication Manager at Mooney since December 2019, Paola has been instrumental in defining and developing the brand strategy and identity. Prior to this role, Paola held various positions at Sisal S.p.A. from June 2009 to November 2019, including Market and Consumer Insight Manager and Market Research Manager, where responsibilities included producing key market insights and defining brand positioning. Additional experience includes roles at SkyRec Company Group as Marketing Manager, Il Sole 24 Ore Spa as Marketing Research Manager, Discovery Channel as Market Research Specialist, and a teaching assistant position at the University of Milan. Paola holds a degree from Università Bocconi, completed in 2003.