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James Frost is an accomplished marketing professional with extensive experience across various high-profile organizations. Currently serving as a Non-Executive Advisor for Marketing & Commerce at beBettor since September 2023, Frost previously held significant roles including Chief Marketing Officer at QA Ltd, Chief Innovation Officer at The AA, and Chief Marketing & Commercial Officer for Worldpay UK. With a strong foundation in brand and category strategy developed during tenures at Unilever, including positions as European Brand Director and Innovations Director, Frost has consistently driven growth through innovative marketing strategies and product development. An alumni of the University of Oxford with an MA in Chemistry, Frost's diverse skill set and leadership experience have positioned him as a key figure in the marketing landscape.