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Trisha Amin is an accomplished professional with extensive experience in brand leadership and marketing across various industries. Currently serving as Brand Director at Monster Energy since December 2023, Trisha previously held the position of Associate Director at AbbVie, where significant achievements included overseeing a growth-enhancing team and launching LASTACAFT, AbbVie’s first Rx to OTC product, generating $6MM in its first year. Progressing through roles at companies such as Avery Products Corporation, The Wonderful Company, and PepsiCo, Trisha demonstrated a strong ability in consumer insights, strategic marketing, and innovation management. Trisha holds an MBA in Marketing Strategy from The University of Chicago Booth School of Business and a BS in Finance from Case Western Reserve University.