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Liliana Parreira is a seasoned marketing professional with extensive experience in brand management and strategic marketing. Currently serving as Marketing Manager for the Limiano brand at Bel Portugal since June 2014, Liliana collaborates with the Marketing Director to develop and implement comprehensive marketing plans aimed at enhancing market position and profitability. Prior to this role, Liliana held several positions at MARS/Wrigley Portugal, including Cat Portfolio Manager and Brand Manager, where key achievements included launching and relaunching multiple product lines within the pet care and chocolate categories. Earlier experience includes roles at Sumolis Gestão de Marcas and Unilever HPC, focusing on product visibility and below-the-line marketing activities. Liliana is pursuing an MBA at NEXT, building on a foundation of education from Universidade Nova de Lisboa and Lisbon Digital School.