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Bill Lyons has extensive work experience in the automotive industry. Bill began their career in 1983 at Iveco Trucks of North America, Inc. as a Manager of Product and Competitive Analysis. From 1986 to 2008, they worked at Mitsubishi Fuso Truck of America, where they held various roles, including Director of Select Market Sales & Distribution. In 2008, they joined ARI as a Manager of Fleet Management Client Services. Bill then returned to Mitsubishi Fuso Truck of America in 2014 and served as Vice President of Sales Operations before becoming the President and CEO in 2022.

Bill Lyons attended Archbishop Ryan High School from 1974 to 1978, where they earned their High School Diploma with a focus on College Prep. Following this, from 1978 to 1982, they studied at Penn State University, where they obtained a Bachelor of Science degree in Marketing.