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Yolanda Ricarte is a skilled marketing professional with a diverse background in user acquisition, performance marketing, and digital strategy. Currently serving as a User Acquisition Specialist at Mino Games, Yolanda specializes in app store optimization and paid advertising. Previous experience includes a role as a Performance Marketing Analyst Jr. at bxblue, a recognized fintech startup in Brazil, where Yolanda contributed to the growth of a personal loan marketplace. Professional history also encompasses positions as a Digital Marketing Analyst at Colégio Arvense, a Market Research Analyst at Origem Energia, and various roles in planning, finance, and public relations at other organizations. Yolanda holds a Master’s degree in Social Media Management and Business Intelligence from ESPM and a Bachelor's degree in Social Communication with a focus on Advertising from the University of Brasília.