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Liam Emery Arnaiz is an accomplished marketing professional with extensive experience in the gaming and advertising industries. Currently serving as EMEA Consumer Marketing Senior Specialist at Activision since March 2021, Liam has previously held roles including EMEA Consumer Marketing Specialist and Junior Brand Manager for major titles such as Call of Duty and various Blizzard games. Expertise includes brand management, local adaptation of global marketing strategies, and execution of comprehensive marketing campaigns. Prior experience at Ogilvy as an Account Assistant involved managing high-profile clients while earlier positions with Activision involved event coordination and customer management. Liam holds a degree in Marketing from Universidad Rey Juan Carlos.