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Maria Af Geijerstam currently serves as a Board Member at BK Häcken and is a Founder and Partner at AlfredAlfred, along with holding the position of Partnership Manager at Min Stora Dag since January 2023. Previously, Maria held the role of Senior Product Manager at ESL FACEIT Group from October 2022 to January 2023, with a focus on gaming. Maria's extensive experience at Svenska Fotbollförbundet spanned over 16 years, during which various roles included Brand Manager, Brand and Sponsorship Communications Manager, and Project Manager for brand and marketing initiatives. Additional notable positions include Commercial Manager for the UEFA Europa League and several project management roles for UEFA events. Early career experiences encompass positions in hospitality, event activation, and administrative support, starting from the mid-1990s. Maria completed education at Lundby Gymnasium.