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Kina Demirel has an extensive background in marketing and communications, with experience in leading loyalty programs and consumer engagement strategies for major retail companies in Turkey. Currently serving as the Managing Director for Mimeda, part of the Migros Group, Kina is responsible for connecting brands with consumers through data-driven channels. With a strong educational background in business and marketing strategy from top universities, Kina has demonstrated expertise in developing and implementing innovative strategies to maximize customer engagement and loyalty.