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Mathias Lysholm Faaborg is the Chief Executive Officer at Luxplus, a leading membership club offering beauty, hair, perfumes, and personal care products to members in Scandinavia, Benelux, and the UK. He is also the Chief Scout at Det Danske Spejderkorps and a Board Member at Spejder Sport A/S. In addition, he has worked as a Management Consultant at Faktor, Chief Digital Officer at IIH Nordic, and Vice President US Retail eCommerce at Widex. Mathias has a strong background in strategy, business development, and management consulting, with experience at companies like TDC, McKinsey & Company, and Dalberg Global Development Advisors. He holds a Master of Science degree in Political Economy of Development from SOAS University of London.