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Paulo Ricardo Araújo is currently working as an Influencer Marketing Strategy at Mfield. At Mfield, Paulo Ricardo manages projects from planning to execution, collaborates with various internal teams, maintains relationships with influencers and clients, and analyzes performance results. Previously, Paulo Ricardo worked at Feat Buzz Agency, Grupo Multi, LG Electronics Brasil, ISSU Comunicação, Studio Vimax, Majestade Propaganda, and animaLamps in various marketing roles. Paulo Ricardo holds a degree in Economics of Digital Influence from Pontifícia Universidade Católica do Paraná, and degrees in Communication and Accounting from Unifamma and UNICV, respectively.