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Hani Haider Zaidi is an experienced professional with a strong background in user strategy, growth, and customer experience across various sectors. Currently serving as an operational leader for user strategy and KOL operations at BIGO for the LIKEE platform, Hani manages over 2,500 KOLs, oversees user growth, and drives safety content strategies. Previous roles include consulting on business process improvements at MEDvidi, where Hani enhanced operational efficiency by 15%, and holding executive positions at SkyElectric and Zong CMPak Ltd, focusing on business planning, pricing, and credit services. Hani holds an Executive MBA in International Business and Marketing from the National University of Sciences and Technology (NUST) and a Bachelor's degree in Business Administration from Bahria University.