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Veselin Popov is a seasoned sales management professional with extensive experience across various roles in the sales domain. Currently serving as Sales Manager at Mexon Ltd. since June 2006, Veselin is responsible for developing the distribution network and executing sales strategies in Bulgaria, Romania, and North Macedonia. This role includes leading the sales team, conducting yearly P&L calculations, and collaborating with marketing to enhance company strategies. Prior positions include National Sales Manager and Key Account Manager, where Veselin demonstrated strong leadership and negotiation skills with key accounts and significant retail chains. Veselin's earlier career includes a role at Astra&Co. as Key Account Manager and a Sales Representative at Interbrands Marketing & Distribution Ltd. Veselin holds a Master's degree in International Economic Relations from the University of National and World Economy and another Master's degree from the Technical University of Sofia.