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Emirhan Yasdiman is an experienced SEO professional currently serving as the Global Lead for SEO at METRO AG since March 2021, where responsibilities include merging and streamlining SEO efforts across 20+ countries. Previously, Emirhan held various roles such as Lead for SEO & Content at METRO Markets GmbH, where efforts focused on product optimization and rapid ranking improvements. At StepStone, Emirhan increased page performance significantly, while at trivago, work involved SEO for over 50 countries. Additional experience includes leadership positions in online marketing at planb.media and Sempeak, coupled with a strong foundation in data analysis from early roles at SEM and Entes Elektronik A.S. Emirhan holds a Bachelor’s degree in Business Administration from Kocaeli University and a Master’s degree in Capital Markets and Stock Exchange from Marmara University.