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Jen Holt Breeding has worked in the digital marketing and SEO space since 1998. Jen began their career as an Account Manager at Full Service Ad Agencies. In 2016, they took on the role of Director of Search Engine Optimization at Link Right Media. In 2017, they became an SEO Consultant at ROI·DNA, where they performed SEO audits, evaluated and reported on technical issues affecting crawling and indexing, and conducted competitor analysis and keyword research. Jen also took on the role of SEO Manager at Razor Rank, LLC in 2017. In 2019, they became a Digital Marketing Consultant at Carlton PR & Marketing.

Jen Holt Breeding obtained a Bachelor of Arts (B.A.) degree in English from the University of Arkansas between 1993 and 1998. Jen then went on to receive a Certified Special Education Advocate from Vanderbilt University between 2010 and 2011, specializing in Special Education Law (IDEA) and Advocacy, 504 plans.