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Luke Hagon Alexander is an experienced professional in commercial and sales management, currently serving as the Commercial Director at Metricell since February 2013. In this role, responsibilities expanded from Sales Director to encompass overall integrated marketing strategy, focusing on sales-marketing alignment, product positioning, and lead generation. Luke has a strong track record in training and leading sales teams, achieving revenue targets, and developing key accounts. Previous roles include General Manager for the Asia Pacific region, European Accounts Manager, and Sales and Marketing Executive. Educational qualifications include a First Class BA (Hons) in Business Studies with Marketing from the University of Brighton and prior studies at Varndean College and Patcham High School.