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Teresa Roche is an accomplished marketing professional with extensive experience in lifecycle marketing, customer education, and engagement across various leadership roles at Meta since January 2018. As the Head of Lifecycle Marketing for Reality Labs and Global Head of Digital and Growth Marketing for Meta for Work, Teresa leads B2B marketing teams focused on digital, performance, and customer marketing initiatives. Previous roles include Director of Customer Engagement and Director of Customer Success and Customer Marketing at Insightly, where Teresa was responsible for re-engagement strategies and customer retention efforts. Prior experience also includes positions at Verizon, the Moore School of Business, and MicroStrategy, complemented by an educational background in Finance and International Business from Georgetown University and an IMBA from the University of South Carolina.