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Birte Leiner is a seasoned marketing executive currently serving as Global Brand Director New Brands at Merlin Entertainments since April 2022, where responsibilities include developing and implementing brand strategies for new business growth. Previously, Birte held the position of Marketing Director at Heide Park Resort from November 2015 to April 2022, playing a key role on the Executive Board and overseeing marketing, sales, and revenue management while coordinating long-term corporate strategies. Additional experience includes marketing roles at Iglo Group Limited, Britvic Soft Drinks, Kraft Foods Europe, Kraft Foods UK, Nestle UK Ltd., and COTY Beauty & Lancaster Group, spanning over two decades in various aspects of brand and marketing management. Birte holds a Diploma in International Business from the University of Technology & Business Administration in Reutlingen, Germany.