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María Belén Acuña is a skilled Digital Marketing & eCommerce Specialist with extensive experience in driving online growth and optimizing user experiences across various platforms. Currently employed at Bella Aurora Labs S.A. since March 2021, María leads eCommerce operations and focuses on conversion optimization. Previous roles include Performance Marketing & Traffic Acquisition Specialist at Conforama Ibérica, where traffic growth and KPI improvements were prioritized, and Senior Online Marketing Manager at Lifting Group, overseeing multichannel strategies and team management. María's educational background includes a Master's in Growth Hacking & Marketing Automation from IEBS Biztech School, among other marketing-focused qualifications.