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Luis Santamaria is an experienced technical lead data scientist and senior data scientist at Mercury NZ, where responsibilities include creating best modeling practices in AWS/databricks environments, developing text analytics pipelines, and mentoring fellow data scientists. Prior roles include positions at Luxottica as an In Str Specialist, focusing on product share analysis and KPI development, and at Oil Filter’s as a marketing analyst, predicting sales volume and identifying business opportunities. Luis also has experience as an aftersales analyst at Mazda. Luis holds a Master in Data Science from The University of Auckland and a Bachelor's degree in Industrial Engineering from Pontificia Universidad Javeriana.