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Yolanda Reid is a highly experienced professional in market research and analysis. Currently serving as a Principal Research Analyst at DTE Energy, Yolanda previously held roles at companies such as FCA Fiat Chrysler Automobiles and Auto Club Group, focusing on providing valuable insights to drive customer experience strategies and initiatives. With an MBA from the University of Michigan - Stephen M. Ross School of Business, Yolanda has a strong foundation in economics from their undergraduate studies at the University of Michigan. Yolanda's career has been dedicated to conducting qualitative and quantitative research to enhance customer satisfaction and inform business decisions.