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Tiago Vila Verde is an experienced analytics professional currently serving as Head of Analytics at Mediasmart Mobile since January 2013, where responsibilities include analyzing campaign results to generate actionable insights and suggesting user experience improvements. In addition to this role, Tiago has been teaching campaign analysis and optimization as a Teacher at IEDGE Business School since September 2018. Previous experience includes positions at Meetic as Online Manager, where Tiago managed online acquisition channels and performance analytics, and at EyeWonder and TradeDoubler in roles that involved campaign management and account support. Tiago holds a Data Science Master's from KSchool, a UBC Award of Achievement in Web Analytics from The University of British Columbia, and a degree in Economics from Faculdade de Economia da Universidade do Porto, along with various certifications in English.