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Lauren Whife serves as the Chief Marketing Officer at B2B Matters since June 2024 and holds the position of VP of Marketing & Operations at MC Aquatics Inc from October 2023. Previously, Lauren was Vice President of Operations at Anteriad for a brief period in 2023 and spent a decade at Selling Simplified, holding various titles including Vice President of Operations and Director of Operations. Key responsibilities included managing Data & Delivery teams across multiple regions, establishing processes for internal systems, and training teams on new procedures. Lauren's career began with roles in operational support and quality assurance, progressing from intern positions to leadership roles. Educational qualifications include a Bachelor's degree in Communication from the University of Colorado Denver and additional studies at UNSW.